LOVELY TO MEET YOU.
I'm Reena!
A strategic and creative digital comms specialist with events and partnerships experience, built over 🔟 years working in impact sectors such as nature and climate comms, finance, travel, B2B.
🧐 Expertise: I'm proud to be a Comms generalist with focussed experience in client servicing, creative project and event management, digital strategies, communication planning and execution, partnerships and digital comms training. I can also use Canva templates, build emailers, use and update CMS, as well as copywrite if required.
🏛️ Workplaces: I've worked in strategic and creative marketing agencies, NGOs and not-for-profits, as well as start-ups.
🚀 Ambition: Work with you to build strategic campaigns that push creative boundaries, in sectors that are often ‘risk-averse’. I am proud to have worked on prolific digital projects that have accelerated conversations, and led to real-world action and policy change.
✨ Most exhilarating projects that I've led: Nature4Climate's #TheForgottenSolution, Launch of 1t.org, Brand development of UN Decade on Ecosystem Restoration, and Campaign strategy and launch of National Parks Partnerships'—A Natural Partnership.
❤️ My purpose: Everything I do, personally and professionally, is with purpose, hence the creation of two companies that focus on creating enhanced everyday experiences with a deep understanding our place alongside nature. These ventures include CalmCurator.com and FundamentalShop.Life, where I am the Co-Founder, event organiser and movement medicine facilitator. This has also manifested in my voluntary projects, including my role as a mentor with The Girls’ Network and an annual volunteer with Crisis, The Homeless Charity.
Interested in working together?
There's no brief too big or small for me, so if you have a project that requires a helping hand, let's have a meeting to discuss how I can help.
Email me at: ReenaAtTheLine@gmail.com
AREAS OF EXPERTISE
Account Management/Direction: Overseeing strategic growth of clients and coalitions • Project and event management • Editorial and strategic partners • Profitability mapping and new business pitching • Budget, forecasting and financial growth •
Production: Managed and produced across several channels and formats, including web banners, social, video, websites, emailers, OOH, reports, print • Global event production and management (virtual, in-person and hybrid) • Website wireframes and front-end build and edits • Newsletter builds (Mailchimp) •
Strategy: Comms planning • Newsletter strategy • Digital strategies • Campaign analyses and optimisation •
Training and mentoring: Social media 101 • Campaign planning training • Team mentoring •
Social media: Organic posting based on audience insight • Social media toolkits • Paid media briefing •
BRAND EXPERIENCE
