REENA CHADEE PORTFOLIO
NICE TO MEET YOU.
I'm Reena.
Hybrid strategic and creative marketing specialist with a personal passion working on impact-driven projects, that contribute towards wider societal change. My experience spans several sectors including B2B, cause-related organisations, non-governmental organisations (NGOs), start-ups and finance, to name a few.
I have deliberately built my experience working at both award-winning marketing agencies, as well as client-side at global cause-related organisations and start-ups—where my ambition has been to build campaigns that push creative boundaries, in sectors that are often risk-averse. As a result, I have worked on campaigns that have accelerated action and led to real-world action and policy change.
Outside of work, I am an ecstatic dance enthusiast, lino-print artist, sustainability warrior and mentor with The Girls' Network.
AREAS OF EXPERTISE
Account Management/Direction: Overseeing strategic growth of clients and coalitions • Editorial and strategic partners • Profitability mapping and new business pitching • Budget, forecasting and financial growth •
Production: Managed and produced across several channels and formats, including web banners, social, video, websites, emailers, OOH, reports, print • Global event production and management (virtual, in-person and hybrid) • Website wireframes and front-end build and edits • Newsletter builds (Mailchimp) •
Strategy: Comms planning • Newsletter strategy • Social strategy • Campaign analyses and optimisation •
Social media: Organic posting based on audience insight • Social media toolkits • Paid media briefing •
BRAND EXPERIENCE
