LOVELY TO MEET YOU!

I'm Reena — I help charities, philanthropists and purpose-led organisations build trust-based, story-driven marketing and communications that lead to real-world impact.

With 10+ years’ experience, I bring a unique end-to-end perspective—from global agencies, to in-house teams, to front-line delivery. I’m a strategic and creative Marketing & Communications generalist, who can lead strategy and roll up my sleeves to deliver (often both), making me a strong partner for lean teams with big goals.

I have also led global ways-of-working transformation, turning marketing and communications strategies into practical, inclusive processes across teams. My work includes hands-on delivery, from upskilling global teams to the design and build of digital and case management systems used by front-line social workers, helping to communicate sensitive projects in-country and across global teams.

It is very important to me to be able to work across global and multicultural contexts, navigating regional, cultural and organisational differences to ensure ways of working are effective, respectful and locally relevant, without losing strategic coherence.

A generalist connects dots that specialists don’t always see.

🚀 What do I do?

Digital strategy and transformation
Strategic & creative marketing and communication campaigns
Trust-led, inclusive storytelling
Campaign, event and partnership strategy, management and delivery
Social media strategy and implementation
Communication planning, launches and stakeholder engagement
Content creation and copywriting (Personally with a 22K online following)
Design based on Canva capabilities
Email builds, website build and CMS and CRM management
Design, build and development of project management systems for frontline teams

🤝 Interested in working together?

There's no brief too big or small for me, so if you have a project that requires a helping hand, let's have a meeting to discuss how I can help.

Email me at: ReenaAtTheLine@gmail.com

Areas of Expertise

Account Management/Direction: Overseeing strategic growth of clients and coalitions • Project and event management • Editorial and strategic partners • Profitability mapping and new business pitching • Budget, forecasting and financial growth •

Production: Managed and produced across several channels and formats, including web banners, social, video, websites, emailers, OOH, reports, print • Global event production and management (virtual, in-person and hybrid) • Website wireframes and front-end build and edits • Newsletter builds (Mailchimp) • Build of bespoke project management and case management tools — including expert in Click-Up •

Strategy: Comms planning • Email strategy • Digital strategies • Campaign analyses and optimisation •

Training and mentoring: Social media 101 • Campaign planning training • Team mentoring •

Social media: Organic posting based on audience insight • Social media toolkits • Paid media briefing • Content creation (22K personal online following)

Brand Experience