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Better Future Faster

We Mean Business

If we are to reach net-zero by 2050, business, governments and policy-makers must be more ambitious, however insight revealed that there was great uncertainty of the profitability and viability of a decarbonised economy. 

Brief: Create a logo and campaign identity that could be used across the coalition to celebrate the positive momentum already underway, in an effort to inspire others to take action, and at speed.

Image by Bernard Hermant

CLIENT

We Mean Business Coalition

Global non-profit working with the world's most influential businesses to take action on climate change.

Image by Annie Spratt

MY ROLE

Pitch Project Manager

Client Account Director

Project Manager

Image by Wesley Tingey

AGENCY

MSQ Sustain

FORMATS

Campaign brand guidelines, Website, Social, Video, Print

Image by Brian Kyed

OUTCOMES

More than 1500 companies have committed to taking bold climate action through the We Mean Business Coalition.

DELIVERABLES

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