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Better Future Faster
Sector Hero Videos

Better Future Faster, We Mean Business

If we are to reach net-zero by 2050, business, governments and policy-makers must be more ambitious, however insight revealed that there was great uncertainty of the profitability and viability of a decarbonised economy. 

Brief: Create a series of videos that could be used globally, and across several channels to celebrate the positive momentum already underway, in an effort to inspire others to take action.

As the Hero video of the campaign, this asset told the narrative of the economy in its entirety, and was distributed throughout the 2019 New York Climate Week.

Image by Bernard Hermant

CLIENT

We Mean Business Coalition

Global non-profit working with the world's most influential businesses to take action on climate change.

Image by Annie Spratt

MY ROLE

Client Account Director and Project Manager/ Producer

Image by Wesley Tingey

AGENCY

MSQ Sustain

FORMATS

New York Taxi TV, Web, Social

Image by Brian Kyed

OUTCOMES

More than 1500 companies have committed to taking bold climate action through the We Mean Business Coalition.

Better Future Faster Hero Videos

Better Future Faster || Power

Better Future Faster || Power
Better Future Faster || Power

Better Future Faster || Power

01:11
Play Video
Better Future Faster || Built Environment

Better Future Faster || Built Environment

01:10
Play Video
Better Future Faster || Transport

Better Future Faster || Transport

01:05
Play Video
Better Future Faster || Zero Carbon Economy

Better Future Faster || Zero Carbon Economy

01:09
Play Video

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