Better Future Faster
Sector Hero Videos
Better Future Faster, We Mean Business
If we are to reach net-zero by 2050, business, governments and policy-makers must be more ambitious, however insight revealed that there was great uncertainty of the profitability and viability of a decarbonised economy.
Brief: Create a series of videos that could be used globally, and across several channels to celebrate the positive momentum already underway, in an effort to inspire others to take action.
As the Hero video of the campaign, this asset told the narrative of the economy in its entirety, and was distributed throughout the 2019 New York Climate Week.
CLIENT
We Mean Business Coalition
Global non-profit working with the world's most influential businesses to take action on climate change.
MY ROLE
Client Account Director and Project Manager/ Producer
AGENCY
MSQ Sustain
FORMATS
New York Taxi TV, Web, Social
OUTCOMES
More than 1500 companies have committed to taking bold climate action through the We Mean Business Coalition.