If we are to reach net-zero by 2050, business, governments and policy-makers must be more ambitious, however insight revealed that there was great uncertainty of the profitability and viability of a decarbonised economy. 

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Brief: Create a series of videos that could be used globally, and across several channels to celebrate the positive momentum already underway, in an effort to inspire others to take action.

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As the Hero video of the campaign, this asset told the narrative of the economy in its entirety, and was distributed throughout the 2019 New York Climate Week.