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COP25, We Mean Business
Brief: During COP25 in Madrid, the We Mean Business coalition wanted to ensure that the voice of business was heard and considered in key climate-related decision-making, however cut-through at climate events as big as COP is a challenge.
Working closely with a team of editors and designers, I led the creation of a limited edition, full-size newspaper printed on FSC certified paper—made of over 100 editorial pieces, new science and fake-adverts.
CLIENT
We Mean Business Coalition
Global non-profit working with the world's most influential businesses to take action on climate change.
MY ROLE
Client Account Director
Project Manager
Coalition liaison—briefing and managing the collation of editorial content
AGENCY
MSQ Sustain
FORMATS
Editorial, Print, On-the-ground distribution
OUTCOMES
Physically landed the business message on the ground at COP25, and directly in the hands of decision-makers.
