COP25, We Mean Business
Brief: During COP25 in Madrid, the We Mean Business coalition wanted to ensure that the voice of business was heard and considered in key climate-related decision-making, however cut-through at climate events as big as COP is a challenge.
Working closely with a team of editors and designers, I led the creation of a limited edition, full-size newspaper printed on FSC certified paper—made of over 100 editorial pieces, new science and fake-adverts.
We Mean Business Coalition
Global non-profit working with the world's most influential businesses to take action on climate change.
Client Account Director
Coalition liaison—briefing and managing the collation of editorial content
Editorial, Print, On-the-ground distribution
Physically landed the business message on the ground at COP25, and directly in the hands of decision-makers.