REENA CHADEE PORTFOLIO
UN Decade on Ecosystem Restoration
UN Environment Programme
The UN Decade on Ecosystem Restoration is a rallying call for the protection and revival of ecosystems all around the world, for the benefit of people and nature. It aims to halt the degradation of ecosystems, and restore them to achieve global goals.
Brief: Before the campaign could be launched, the task was to create a campaign identity that remained in line with the sophistication of the United Nations, but could also be accessible to global audiences—from youth protests to policy makers.
This identity would then be rolled out across different languages, channels and formats.
CLIENT
United Nations Environment Programme, the global authority for the environment with programmes focusing on climate, nature, pollution, sustainable development and more.
MY ROLE
Client Account Director,
Coalition Liaison,
Project Manager
AGENCY
MSQ Sustain
FORMATS
Logo and campaign guidelines, Global toolkit, Web and print
OUTCOMES
The campaign was launched and rolled out globally, enabling a single, strong global message on ecosystem restoration to prosper amongst audiences of all ages, backgrounds, seniority. The brand and campaign continues to be rolled out in new languages.
